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Big week ahead….wish me luck!

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My 2012 Review!

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,200 times in 2012. If it were a Dreamliner, it would take about 5 trips to carry that many people.

Click here to see the complete report.

Chapter 16: High-Profile Projects

In the book Public Relations Writing: Principles in Practice, Chapter 16 discusses high-profile projects such as annual reports, events and exhibitions. Treadwell and Treadwell talk about projects that will attract public attention and what kinds of extreme planning goes into making these projects a success.

One thing that Treadwell and Treadwell discuss that I thought happened to be extremely beneficial was how to plan for a project correctly. Many times, to plan a successful project, one must need people. This varies greatly than just writing a news release, a newsletter, or a brochure. Project tie many aspects of PR together for one special event.

Managing one’s time was a big topic that the authors discussed.  I do not always manage my time wisely. Managing my time has been something that I have struggled with for what seems like forever. It hasn’t been until recently that I have finally kicked the habit for good.

The authors suggest making “to do” lists to check off finished projects in a specific time frame. I find myself doing this a lot with my assignment note book. I write literally EVERYTHING down and then make sure to cross it out with a highlighter once I have completed something. That way, I constantly stay on track and up to date with things that must be done.

 

21st century project management

New Health Prediction: Half Of All Americans Will Get Heart Disease

According to FitPerez, half of the American population will be diagnosed with heart disease at some point in their lifetime. Heart disease is currently one of the number one killers of women and men 45 years of age and older. According to the CDC  (Centers for Disease Control and Prevention),

“The term “heart disease” refers to several types of heart conditions. The most common type in the United States is coronary artery disease, which can cause heart attack, angina, heart failure, and arrhythmias.”

Why are so many individuals getting heart disease? Because we are lazy individuals. More and more people are becoming obese and over weight, as well as just too “busy” to find the time to exercise and eat right.

Of course your risk for developing heart disease is greater if you are overweight or obese, but also if you smoke, have diabetes,high blood pressure, and high cholesterol. Unfortunately, if you happen to have more than one of those conditions, it is basically inevitable that you will develop heart disease.

Once you hit the age of 45, your chance of developing heart disease increases on it’s own, with out having any of the previously stated conditions. At the age of 45, the lifetime heart disease risk increases by 60.3% for men and 55.6% for women.

According to MayoClinic, there are a number of strategies to keep your heart healthy and to hopefully prevent developing heart disease:

1) Don’t smoke or use tobacco

2) Exercise for at least 30 minutes a day

3) Eat a heart-healthy diet ( foods that a low in fat, cholesterol and salt)

4) Maintain a healthy weight

5) Get regular health screenings (check blood pressure, cholesterol levels and get screened for diabetes)

technorati

Chapter 14: Persuasion For Mass Action

In the book Public Relations Writing: Principles in Practice, Chapter 14 discusses advocacy campaigns, Op-Eds, and PSAs. Treadwell and Treadwell discuss how ethos, pathos, and logs still wok today, how credibility is PR’s greatest asset, how advocacy is a two-way process, and how advocacy may tread a very fine line between commercial speech and free speech.

The one thing that I really liked about this chapter was how Treadwell and Treadwell talk about Maslow and the Pr writer. Along with being a PR major, my minor is psychology, so I found this section to be extremely useful to me.

Turns out, many persuasive appeals are based on Maslow’s hierarchy of needs. Maslow’s hierarchy of needs includes, physiological needs, the need for safety and security, the need for love and companionship, a need for self esteem, status, and respect, and most important of all, the need for self-actualization.  According to Treadwell and Treadwell,

“Maslow’s premise is that we must meet our most basic needs before we will pay attention to higher-level needs”.

One most be confident with ones self to be appealing to others. If I were to sell a pitch to a company with no confidence and no esteem, chances are I would not be very respected.

PENN STATE

Apple Plans a Pandora-Like Music Service

Apple is currently in the works of creating a custom radio service. This radio service is being compared greatly to Pandora, which is a music recommendation service. Pandora allows its listeners to choose radio stations with their favorite artists and soundtracks for free. Listeners can like or dislike a song, which in the end helps Pandora sift through their music selection to find the perfect matches for you.

This new custom radio service would run through Apple’s iTunes, and would most likely only work on Apple products such as an iPhone. One cannot use the custom radio on a device such as an Android or Galaxy.

While this news may be very exciting for some, Apple has yet to have any plans set in stone for this custom radio because it may not be a surefire “money maker”. While other custom radios like Pandora and Spotify are extremely popular, they do not make much of a significant profit. Apple also worries that since so many people use Pandora and Spotify for free, then they might not have much of a shot when it comes to competition.

Pandora and Spotify can both be used for free, without paying monthly contracts. If one chooses to pay a monthly bill for their radio service, commercials are exempt from their playlists and tracks can be skipped as many times as they want. Even though that may seem like a good deal, many people now a days are being more frugal with their money and would just rather use the radio service—with the commercials.

However, Apple is working on eliminating the struggles Pandora and Spotify gives to their members. Apple has plans to “sidestep” certain restrictions that usually apply to online radio stations. This includes being able to play a song as many times as you would like and skipping tracks frequently. Apple plans on making this happen by negotiating their own license deals with major record companies. Other online radio stations such as Pandora don’t negotiate with record labels. Instead, they pay royalty rates that are set by the federal government.

To ensure that Apple could gain more popularity, they could announce customer complaints that Pandora or Spotify have to the media.Apple could fix the issues that other popular online radio stations face, and use it to their advantage. This strategic planning will help Apple’s business in many ways.

 

CNN

Chapter 13: The Multipurpose Medium

In the book Public Relations Writing: Principles in Practice, Chapter 13 discusses writing for the web. The web makes is possible for myself and others to send immediate messages, as well as interact in two-way communication. All PR writing can be used on the web, as well as reach and research other publics to send information to. The web is also beneficial when it comes to design, chat rooms, newsgroups and blogging sites.

One thing that I really liked reading about in this chapter was the web audience. Treadwell and Treadwell discuss how writing on the web is no different or less important then physically writing with pen and paper. They also discuss how the internet is public domain and how anyone can read what you’ve published online at any time.

This is extremely beneficial for me to know considering I will be doing a lot of professional work on the web. Whether it be sending out news releases, media advisories or newsletters, my work will be published on the web and sent to many individuals. It is important for me to use proper AP style at all times, always sound professional and positive and to proof read my work.

desktop nexus

Kelsey Grammer: Completely Delusional or Completely Irresponsible?

According to SFGate.com, Kelsey Grammer did the unthinkable. Grammer, a talented 5 time emmy award winning actor who you might recognize from Fraiser or Cheers, took his 3 month old daughter with him to a Halloween Party at the famous Playboy Mansion. Grammer and his new wife Kayte welcomed their baby daughter, Faith, in August. Kayte was originally pregnant with twins, but unfortanutely one died before birth. You would think that with a tough pregnancy and the arrival of a precious baby girl that these two parents would want to keep Faith out of harms way, but that might not be the case.

According to guests at the party, Faith was asleep in a bassinet while her parents partied until 3am. The music was blarring, alchohol was flowing, and I’m sure a lot of innapropriate things were going on. This is the Playboy mansion we’re talking about here. It is in no way shape or form meant for a child, let alone a newborn baby.

This presence of this baby did not sit well with mnay of the part goers as well. Playboy model Melissa May was none too please with Grammer and his wife’s shennanigans. May wrote on her twitter page,

“Why the f— does Kelsey Grammer have a newborn baby at the Mansion party!?!?!?”

Not only were other guests displeased but a lot of grammers fans and other actors in Hollywood. Grammer and his wife have recieved a lot of harsh words since the party. However, according to Grammer, he believes that bringing his child to this party was completely harmless. According to TMZ,

“A source close to Kelsey tells us … the actor doesn’t feel he did anything wrong … insisting Faith was safely cared for during the party and was never in harm’s way.”

That is purely ignorance at its finest. The Playboy mansion is no place for a baby. If the couple was having trouble finding a sitter for faith, couldn’t they have just been mature enough to not attend the party? Is a party more important to them then their own daughter’s saftety and health?

This was not only a completely ignorant thing to do, but also completely stupid on Grammer’s part. He is curtently in a custody battle with his ex-wife, Cammile, over their two children. This could really hurt his chances in that case. This incident could also shed a negative light on his career as well.

Start acting your age, Kelsey.

TMZ

Chapter 12: When The News Isn’t Good

In the book Public Relations Writing: Principles in Practice, Chapter 12 discusses when the news isn’t good and how to handle crisis situations. When handling a crisis, it is extremely important for a PR professional to remain ethically sound, responsive, honest and timely. One should always “think public relations” when dealing with and writing crisis messages.

Knowing how to deal with a crisis situation is something that is so essential to my future career. It is likely that I will have to deal with many at some point, so this chapter is extremely beneficial to me. According to Treadwell and Treadwell, there are five things that I should be able to identify when dealing with a crisis:

1) Detection – Watching or warning signs of a crisis

2) Preparation – for a proactive or reactive response to the likely crisis

3) Containment – Limiting the duration and effects of the actual crisis

4) Recovery – The return to normal

5) Learning and Evaluation – To prevent or deal more effectively with future crises.

Knowing these five steps will be able to help me manage crisis situations throughout my career, and even personal life. These five steps might usually only apply to just PR, but I do think it is possible to use them in any type of “crisis” situation.

What not to do:

tomfishburne

The iPad Mini

According to Apple, the new iPad mini is finally in production. This is exciting news for people of all ages, but especially for those who find themselves lugging around their laptop, iPad, and other technological devices to work everyday. It can be quite the heavy load when you add all of that on top of documents and other various items needed for work.

This new iPad will be equipped with many of the same features as the iPad 3 and the previous iPad’s such as the A5X CPU, 8 gigabytes worth of storage and will be priced at $329. The iPad mini will has have 50% higher resolution and a 163-pixel screen.

The new size of the iPad alone is tempting. Everyone always wants the newest, slimmest, and smallest item available. Knowing that this new iPad is going to be smaller than the original with probably a more sleek and sophisticated look, will make customers want the iPad mini even more.

However, many individuals are saying that there is no way that the new iPad mini could compete with Google’s tablet or Amazon’s Kindle Fire. These individuals think that the making of an iPad mini is a waste of time considering so many people are already satisfied with the other products that happen to be even cheaper than the iPad or iPad mini.

Yet, one great thing that sets this new iPad apart from the rest is the new iOS6 software. This new software is now available on the new iPhone 5 and can be updated on previous iPhones as well. I recently updated my iPhone to the iOS6 software and I think it’s fantastic. The ne software has over 200 new features to offer as well as a new look. This is something that I think iPad customers will really find beneficial.

Other than the iOs6 software, this new iPad will also have one of Apple’s most crucial components, Siri. Siri is obviously something the Tablet and the Fire do not have and it’s a big component as to why Apple has so many customers when it comes to their phones, televisions, etc.

In order for Apple’s iPad mini to become successful, it would be smart for Apple to consider customer expectations. If Apple promises their customers that their products are full of quality and are better than other competitor’s products, then Apple is a shoe in for selling many new iPads.

mashable.com